BrainValue is a market
research and strategic planning company

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Our research vision

Vision

The successful marriage of research and strategic planning

Announcers’ needs change. The world of research too.

Marketing is evolving rapidly, but the need for accuracy when it comes to consumers remains constant: this has to be the starting point of any successful brand positioning, innovation or communication.

Worldwide, BrainValue helps brands to position consumers at the heart of their strategy. To do so, it uses tools and innovative methodologies, of course, but also accompaniment and consulting, so as to identify growth levers for your brands and transform consumers’ words into marketing decision-making.

Vision

The memory factory
Created by The Poiriers

This work, published in November 2016, analyses
key insights and new consumption practices. It
identifies new marketing approaches so as to involve
and seduce digital consumers.

Presentation

Presentation

Brain Value’s
key figures

2003

Establishment of
Brain Value

2012

ABC+ acquisition
Child and family specialist

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35

Colleagues

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40%

of growth
in 2015

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70%

of business
figure

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27

Countries represented

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2016

establishment of
Freaks

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Our case studies

Research

A few cases we’re
proud of…
just look for inspiration

Schweppes

Schweppes
From the exploratory to the validation of positioning, a hybrid approach
See project
Cas Schweppes Bordure Ombre
Bordure
Cas L'Oréal Bordure Ombre
ombre

L'Oréal

L'Oréal
Understanding the new Omnichannel
purchasing pathways a Design Thinking approach
See project

McDonald's

McDonald's
At the origin of the campaign
“Come as you are”
See project
Cas Mac Donald's Bordure Ombre
Ombre
Consommateur Digital

Digital consumer

Consumer

Understanding and seducing a new generation
of consumers

The collaborative economy, social networks, new usages of cell phones, the reinvention of the act of purchasing… the digital revolution is shaping a new generation of consumers. The way they get information about brands, their purchasing pathways, their levels of demands, and their uses are changing, and nothing will be the same again.

Brain News

Brain News

What’s New at
BrainValue?

See all news

It's in the media19.04.2017

Interview Nicolas Riou, MRN : “Une question d’ADN”

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Publications12.04.2017

Le consommateur digital et l’émotion

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