BrainValue is a market research
and strategic planning company

fleche bas

Our research vision

Vision

The successful marriage of research and strategic planning

Announcers’ needs change. The world of research too.

Marketing is evolving rapidly, but the need for accuracy when it comes to consumers remains constant: this has to be the starting point of any successful brand positioning, innovation or communication.

Worldwide, BrainValue helps brands to position consumers at the heart of their strategy. To do so, it uses tools and innovative methodologies, of course, but also accompaniment and consulting, so as to identify growth levers for your brands and transform consumers’ words into marketing decision-making.

Vision

La fabrique de la mémoire
Créée par les Poirier

This work, published in November 2016, analyses
key insights and new consumption practices. It
identifies new marketing approaches so as to involve
and seduce digital consumers.

Presentation

Presentation

Brain Value’s
key figures

2003

Création de
BrainValue

2012

Acquisition ABC+
Spécialiste des enfants et de la famille

En savoir +

35

Collaborateurs

En savoir +

40%

De croissance
en 2015

En savoir +

70%

De CA à
l'international

En savoir +

27

Pays représentés

En savoir +

2016

Création de
Freaks

En savoir +

Nos études de cas

Research

Quelques cas dont nous
sommes fiers...
Laissez-vous inspirer

Schweppes

Schweppes
De l’exploratoire à la validation de positionnement, une approche hybride
See project
Cas Schweppes Bordure Ombre
Bordure
Cas L'Oréal Bordure Ombre
ombre

L'Oréal

L'Oréal
Comprendre les nouveaux parcours
d'achat par le Design Thinking
See project

McDonald's

McDonald's
À l'origine de la campagne "Venez comme vous êtes"
Lire le cas
Cas Mac Donald's Bordure Ombre
Ombre
Consommateur Digital

Digital consumer

Consumer

Comprendre et séduire une nouvelle génération
de consommateurs

The collaborative economy, social networks, new usages of cell phones, the reinvention of the act of purchasing… the digital revolution is shaping a new generation of consumers. The way they get information about brands, their purchasing pathways, their levels of demands, and their uses are changing, and nothing will be the same again.

Brain News

Brain News

What’s New at
BrainValue?

See all news

Publications07.11.2016

“The Digital Consumer”, Nicolas’s book is now out

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News31.10.2016

BrainValue at the Printemps des Etudes 2016

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Company life15.10.2016

Team building with the Atelier des Chefs

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