About us

About us

The specialist of strategic research and marketing consultancy

À propos
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Manifesto Manifesto

We believe the world is transforming under the influence of the digital revolution.

We consider that marketing is in constant flux, advertisers’ needs are evolving, and the world of research must challenge itself.

However, we are convinced that if one aspect should not change : it is the priority given to consumer centricity.

Brain Value is a new generation research institute, a Consumer Agency.

Our mission is to help brands identify their “power insights” to place the consumer at the centre of their strategy – whether it be in Paris, Shanghai, New York, or in many other countries.

We offer innovative methodologies that cover and combine different research approaches, in order to better answer our clients’ marketing challenges (qualitative-quantitative-digital- semiotic studies).

Our strategic planning team, at the heart of our positioning, enriches the research (workshops, consulting, trends, benchmarks) and helps our clients transform the consumer word into decision-making.

Brain Value, tomorrow’s research today

Values Our Values

Our differentiated culture, which lives through the individual and collective talent of each team member, makes Brain Value unique. Differentiation is an integral part of the promise Brain Value makes to its clients, and to their experience of Brain Value.

At the heart of our culture, there are our values, which guide our actions and enable us to stay on course. Ultimately, each person here is a bearer of these values.

Requirement

  • Quality driven and focused on results to target maximal client satisfaction.
  • Commitment to high quality work standards by each team member.
  • Respecting the ethical principles attached to our profession.
  • Saying no to « mediocrity » and always questioning whether more can be done.

Passion

  • Commitment and dedication are the fruit of daily passion.
  • Passing on our experience and ‘taking’ others with us.
  • Experiencing as much pleasure as possible working in an exciting field, at the crossroads of marketing, consumption and cross-culturalism.
  • The world is changing, it is a new place to discover…where intellectual curiosity and open-mindedness moves through us and others.

Benevolence

  • Exercising empathy.
  • Encouraging while also showing a benevolent gaze on our collaborators’ work, and gratifying progress.
  • Listening: favouring dialogue, sharing, availability.
  • Respecting each individual and all differences.
  • Motivated by a good team spirit.

Innovation

  • Showing open-mindedness and creativity, in order to question establishment and give birth to innovation.
  • A state of mind: an eagerness to challenge and disrupt established conventions and approaches, somewhat taken for granted.

Autonomy

  • Being in line with Brain Value’s entrepreneurial culture.
  • Demonstrating responsibility, taking initiatives, driving projects forward.
  • Trusting: delegating and empowering, while guaranteeing quality.

Research vision Our research vision

The only data that matters is actionable date. The value of studies depends totally on the use which is made of them, which means the decisions they create

Vision des études
At BrainValue, our conviction is that research matters only in terms of what is done with it, in other words, the decision-making that it leads to.

To meet your new expectations better, BrainValue is offering a new vision of consumers, derived from a marriage between research and strategic planning

Innovative research methodologies:

  • Digital methodologies (communities, web-listening, apps…).
  • The possible use of implicit methodologies derived from neuroscience to deal with the emotional dimensions associated with a brand.

Specific tools:
 

  • Allowing us to go further in our deliverables than classic institutes.
  • A specific approach to insights, brand platforms and the identification of a positioning.

Strategic planning modules:
 

  • Varied angles of understanding of your issues, such as semiotic analysis, sociocultural trends, or marketing, and your category’s dynamic.
Working
This new approach is based on a different knowhow that allows us to go further in our deliverables than “classic” institutes:
Nouvelle approche
Une expertise forte de la marque

Work environment Our work environment

As part of our growth, Brain Value has moved into a new office in 2018 which is more spacious and especially more in line with our culture and identity.

Inspiring and communicating offices which coincide well with our way of working, and where we enjoy receiving our clients for workshops.

We are located in the heart of the 10th district, an area we appreciate for its authenticity and dynamism.

Ethics & GDPR Ethics & GDPR

Brain Value is a member of Syntec Etudes and Esomar and implements its recommendations.

We are particularly attentive to confidentiality and the respect of personal data.

Confidentiality:

We work upstream from development of new products, advertising, packaging design, or simply, of new marketing strategies.

The data entrusted by our clients to us is therefore extremely confidential and we treat it as such.

By our ethics and the training provided to our collaborators.

By our commitments and our processes:

The respect of personal data and GDPR

Protection of personal data is a challenge that is at the forefront of the research world. Brain Value complies with the GDPR legislation,

under control and certification of a third party expert with recognised certification (DPO onsulting).

We have particularly implemented the following elements:

Team and Management Team and Management

A team of research experts and marketing consultants

Nicolas Riou Equipe
Paris

Nicolas Riou

Founder & CEO

A graduate of Sciences Po and HEC, Nicolas has had a long-standing career in strategic planning within advertising agencies (Publicis, TBWA, Euro RSCG) before setting up Brain Value in 2003. Passionate about consumers and marketing, he constantly analyses new trends and their implications for brands.

For a long time, Nicolas taught strategic marketing at HEC and IEP Paris. He has written several books about advertising, new male identities, and marketing. In November 2016, he published “The Digital Consumer”, an analysis of the digital transformation, seen through the prism of the consumer.

When he is not at BrainValue, Nicolas recharges his batteries during long horse rides in the beautiful woodlands around Paris.

Nathalie Ternisien

Partner & Co-managing Director

A graduate from Dauphine and Sciences Po Paris, with 20 years’ experience in international qualitative research, Nathalie is highly specialized in beauty and luxury research. Passionate about beauty across cultures, her business trips are the opportunity to get connected to beauty trends, innovation and female beauty routines.

Trained in creativity techniques, Nathalie has developed an ideas’ generation program that crosses consumer connection, strategic planning and creative divergence, as well as training programmes on the topic of marketing insights. In everyday life and for leisure, Nathalie is inspired by exhibitions (especially the Palais de Tokyo and Fondation Vuitton), social networks (Facebook/Instagram) and the observation of real women in the street… Yes, indeed.

Nathalie Ternisien
Cécile Gorgeon

Cécile Gorgeon

Partner & Co-managing Director

With 20 years’ experience in market research, including 14 years in a strategic marketing consultancy, Cécile has gained a solid expertise that enables her to turn insights into inspiring and actionable recommendations on a wide scope of strategic questions (positioning, innovation, brand portfolio, communication).

During her professional wanderings, Cécile has developed a deep knowledge of sectors such as services, airline transport, health care and beverages (and not just alcoholic ones!). And when she is not working and travelling to the world’s end, Cécile chills out in the South West of France, her adopted region.

Anouc

Anouc

Research Manager

Graduate of a master’s degree in sociology, Anouc likes above all to unveil the consumer insights behind the latest beauty trends - from genderless beauty to extra volume conditioners, which help you find your inner-warrior… Interested in entrepreneurship, she enjoys discussing HTML/CSS, startups and the role of women in tech with her fellow geeks.

Edouard

Research Manager

With a Master’s Degree in Urban Studies, Edouard is especially interested in assessing how new urban cultures have an impact on consumption behaviors. Fascinated by American culture in all its diversity (literature, cinema, music, sports and even food!), his backpack and camera are never too far away and he’s always ready to travel and quench his thirst of new experiences.

Edouard
Aurélie

Aurélie

Account Manager

10 years of experience in qualitative research agencies. Aurelie has been with BrainValue for 3 years and is involved on Luxury, cosmetics and femininity projects. Holds a master in Philosophy (Paris-I Sorbonne) and a master in Marketing Communications (Neoma Business School).
Aurelie is fully experienced in international research and has conducted many Brand Audits in the cosmetics and beauty products segment.
Bilingual (Aurelie has lived and worked for 3 years in the USA)

Isabel

Field Manager

Isabel holds a degree in Foreign Languages as well as a master's degree in International Business Negotiation from the Sorbonne Nouvelle University and has 8 years of experience at qualitative research companies. Isabel is also passionate about photography, street art and music. As an urban explorer, she loves going to concerts and is always trying to spot the next unusual place that will make her vibrate.

Isabel
Smiley

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Elena

Elena

Research Manager

From a literary background, Elena likes to understand, analyse, decipher, so to be able to solve all kinds of enigma … starting with consumers, often full of contradictions. A devourer of books, especially when it comes to thrillers, she is also a fan of sports challenges, preferably on two wheels and in the sun.

Toits de Paris
Hortense

Hortense

Senior Research Executive

It’s simply impossible to take the metro with Hortense without revealing your deepest motivations in life, your reasons for buying your latest pair of jeans or without getting a psycho-socio-ethological analysis of the train. Fortunately, as a qualitative researcher, she can explore the world with her tireless, curious eyes and leave you at peace!

Rose

Research Executive

With a Master’s degree in marketing & semiotics, Rose essentially works on cosmetics projects. Every season, she makes a point of finding the perfect Parisian Chekhov play, as well as testing all the latest beauty routines… for professional purposes, obviously.

Rose
Bibliothèque

Safia

Administrative and Financial Director

Safia likes numbers. A lot. To analyze them, to tame them, to pamper them. Adept at "working standing" she is always on the move. When she doesn’t dance, she creates. Fond of DIY, she spends all her spare time imagining new objects that will brighten her daily life …

Safia
Paris
Cécile

Cécile

Account Manager

Cécile loves exploring people’s behaviours, especially when they seem completely illogical at first. She loves finding ways to better understand them, and in her spare time, she uses this obsession as an excuse to travel the world, discuss the deeper meaning of life with friends, and read, read, read.

Angéline

Administrative Assistant

Angéline started her career in sales before steering herself towards the profession of Management Assistant. With more than 5 years of experience, she particularly loves talking about everything and anything with her colleagues and tries to make sure that everyone feels comfortable in the office. Passionate about cinema, she never misses a Premiere, but only for films in their original version. Crazy in love with animals, she has even opened an Instagram account for her cat.

Angéline

Magalie

Art Director

Graduate of a Master’s degree in graphic communication, our artistic director is a maniac freed of guidelines. She likes above all to create, discover new visual identities but also the coffee which for her remains her best ally. Magalie is an eternal compulsive purchaser of plants and spends her free time foreseeing a new flowery space within her apartment.

Magalie
Delphine

Delphine

Account Manager

Delphine knew very early on that she would have to work in market research: what other job would allow her to combine her love for essays with her hobby of deciphering her neighbours’ shopping cart, so as to understand their secret hopes and dreams? An avid fan of travelling and fine dining, she’s always on a quest for the latest makeup trend and the perfect gnocchi.

Office

Emma

Research Executive

Passionate about contemporary culture and sociology, Emma has a Masters’ degree in semiology, culture & marketing. She loves working on a variety of topics, ranging from mobility to mass market, gardening and even health. Her passions in life include rock/pop/folk concerts, dance, ‘trendy’ TV shows, and lets not forget English literature (probably due to her bi-national culture!).

Emma
Myriam

Myriam

Research Manager

After 5 years working for Fnac SA, CCI Paris IDF and Publicis group, Myriam likes numbers and meeting new consumers, that’s why she is now experienced with qualitative and quantitative market research.
When she doesn’t talk about “data” or Rihanna to explain a consumer insight, Myriam goes to the four corners of France or the earth to please her eye (with photography) and her palate (with wine). She is also passionate about nordic detective novels and video games.

Nathalie

Junior Strategic Planner

Nathalie was born driven by curiosity. Led by her thirst of knowledge ever since, she started studying communication, specializing in design branding. Brands challenges and strategic thinking quickly occupied her mind, and her timetable obviously, too. A fan of travelling and baby animals, she is dreaming about her next road trip in Iceland.

Nathalie
Céline

Céline

Research Director

Don’t be fooled by Céline’s discreet appearance, because her determination to take on new marketing challenges is beyond compare. And when she’s not collecting the sharpest & finest consumer insights, she can be found either at an exotic destination, shopping at Zara or competing fiercely in a blind test.

Sandra

Senior Field Coordinator

Sandra has 15 years experience in qualitative study coordination in domestic and international projects. She has worked on different sectors and subjects, and with her strong experience she accompanies teams all along their projects to facilitate them. Sandra joined Brain Value in June 2017.

Sandra
Passions
Sophie

Sophie

Research Director

With a Master’s degree in marketing, Sophie spent 7 years at Ipsos before joining Brain Value in 2018 to specialize in cosmetic researches. As soon as she has free time, she likes reading books (with her cat on one side and a cup of tea on the other) and if she has more time, she doesn’t hesitate to fly to Tokyo (her heart can’t make up its mind between karaoké and Japanese gardens).

Alexine

Management Assistant

Alexine likes dealing with numbers and they are an important part of her workdays. But she also likes to take on other challenges and is ready to make herself available. And when she’s away from numbers, Alexine is passionate about sewing & Japan, a country that feeds her dreams.

Alexine
Marie-Lyse

Marie-Lyse

Research Executive

Marie-Lyse discovered qualitative studies, a profession she had been imagining for a long time, but which she did not know existed. As a result, she happily embarked on an adventure and made it her mission to understand everything, while always wearing her detective trench coat. Despite her relentless investment in market research, Marie-Lyse always manages to devote time to her second passion - crossword puzzles.

Mélisande

Research Manager

Graduated from CELSA, Sorbonne, Mélisande cut her teeth at MSM then updated her skills at Ipsos before joining Brain Value. Passionate about brands, she also loves her plants to which she gave names and works actively to try and test all the best wine bars in Paris.

Mélisande
Aurélie

Aurélie

Strategic Planning Director

Graduated from the EDHEC Business School, Aurelie joined BrainValue in February 2017, after almost 15 years in the advertising industry (TBWA Paris, Grey Mumbai, O&M Mumbai, Publicis, Y&R). From her Don Draper past, she has inherited a vocabulary, numerous habits, usages and references as well as a special taste for great brand stories. She enjoys finding simple & inspiring answers to tricky marketing challenges. Inspiration comes to her in many forms, be it reading MaddyNews, Mashable, Les Echos or running with her dog Ibiza by her side!

Marguerite

Abc+ Director

Marguerite left the world of National Archives and antique books to devote herself to Market research; for what appears 12 years on a successful gamble. Qualitative studies and her personal journey, moved her from Paris to the Netherlands, via Canada, Indonesia, Vietnam, Cambodia… What’s next?

Marguerite
Passions
Romain

Romain

Account Director

With a Master’s degree in contemporary history (Paris 1) and a MBA in communication (ESG Paris), Romain has joined Brain Value, in the Year of our Lord, MMXVIII (2018), after 10 years spent at the service of Ipsos, on a quest to discover the secret of the alchemy of a successful marketing study. Adventurous person, Romain likes as much discovering new music as tasting hoppy craft beverages!

Camille

Senior Research executive

Graduated from ESSEC Business School, Camille is passionate about brands and consumers. She loves to connect them through emotional experiences. Eager for novelty, she is always looking for young startups to test beauty, food and travel concepts. Nature addict, any occasion to admire landscapes is a good one: solo or with friends, bike, hike or surf, well... try to surf!

Camille
Cécile

Cécile

Administrative & Financial Manager

After a beginning more focused on business, Cécile has definitively acquired a taste for accounting management and HR, which has become her profession. Since 2005, Cécile has joined ABC+ where she manages the whole accounting, financial and HR sections. Beyond the passion she has for her job, she loves being in contact with children which is particularly meaningful within ABC+ ...But not only! She is also a great admirer of nature and devotes herself to anything which is implemented to preserve it.

Caroline

Research Executive

Graduated from a Master's degree in Marketing & Business Development with 2 years of experience in automotive customer studies, Caroline, naturally curious, is interested in the study of consumer attitudes and behaviors. What are they doing? How? For what reasons? This is what she’s seeking when she meets them in her daily job. On weekends, Caroline likes to find unusual and trendy coffee shops and who knows, you may cross her path during a frenzied Escape Game!

Caroline
Passions
Office

Marie

Research Manager

Curious and real chatterbox since her childhood, the discovery of qualitative studies is a true revelation for Marie. After 3 years at Ipsos in digital qualitative researches (all sectors) and a short detour via Sydney at T-Garage (qual & quant), Marie joins ABC + for new adventures focusing on family and children. (…The opportunity for her to use her babysitting experiences and Pokémon culture.) Who will dare to challenge her on a Disney karaoke?

Marie