About us

About us

The specialist of strategic research and marketing consultancy

À propos
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Manifesto Manifesto

We believe the world is transforming under the influence of the digital revolution.

We consider that marketing is in constant flux, advertisers’ needs are evolving, and the world of research must challenge itself.

However, we are convinced that if one aspect should not change : it is the priority given to consumer centricity.

Brain Value is a new generation research institute, a Consumer Agency.

Our mission is to help brands identify their “power insights” to place the consumer at the centre of their strategy – whether it be in Paris, Shanghai, New York, or in many other countries.

We offer innovative methodologies that cover and combine different research approaches, in order to better answer our clients’ marketing challenges (qualitative-quantitative-digital- semiotic studies).

Our strategic planning team, at the heart of our positioning, enriches the research (workshops, consulting, trends, benchmarks) and helps our clients transform the consumer word into decision-making.

Brain Value, tomorrow’s research today

Values Our Values

Our differentiated culture, which lives through the individual and collective talent of each team member, makes Brain Value unique. Differentiation is an integral part of the promise Brain Value makes to its clients, and to their experience of Brain Value.

At the heart of our culture, there are our values, which guide our actions and enable us to stay on course. Ultimately, each person here is a bearer of these values.

Requirement

  • Quality driven and focused on results to target maximal client satisfaction.
  • Commitment to high quality work standards by each team member.
  • Respecting the ethical principles attached to our profession.
  • Saying no to « mediocrity » and always questioning whether more can be done.

Passion

  • Commitment and dedication are the fruit of daily passion.
  • Passing on our experience and ‘taking’ others with us.
  • Experiencing as much pleasure as possible working in an exciting field, at the crossroads of marketing, consumption and cross-culturalism.
  • The world is changing, it is a new place to discover…where intellectual curiosity and open-mindedness moves through us and others.

Benevolence

  • Exercising empathy.
  • Encouraging while also showing a benevolent gaze on our collaborators’ work, and gratifying progress.
  • Listening: favouring dialogue, sharing, availability.
  • Respecting each individual and all differences.
  • Motivated by a good team spirit.

Innovation

  • Showing open-mindedness and creativity, in order to question establishment and give birth to innovation.
  • A state of mind: an eagerness to challenge and disrupt established conventions and approaches, somewhat taken for granted.

Autonomy

  • Being in line with Brain Value’s entrepreneurial culture.
  • Demonstrating responsibility, taking initiatives, driving projects forward.
  • Trusting: delegating and empowering, while guaranteeing quality.

Research vision Our research vision

The only data that matters is actionable date. The value of studies depends totally on the use which is made of them, which means the decisions they create

Vision des études
At BrainValue, our conviction is that research matters only in terms of what is done with it, in other words, the decision-making that it leads to.

To meet your new expectations better, BrainValue is offering a new vision of consumers, derived from a marriage between research and strategic planning

Innovative research methodologies:

  • Digital methodologies (communities, web-listening, apps…).
  • The possible use of implicit methodologies derived from neuroscience to deal with the emotional dimensions associated with a brand.

Specific tools:
 

  • Allowing us to go further in our deliverables than classic institutes.
  • A specific approach to insights, brand platforms and the identification of a positioning.

Strategic planning modules:
 

  • Varied angles of understanding of your issues, such as semiotic analysis, sociocultural trends, or marketing, and your category’s dynamic.
Working
This new approach is based on a different knowhow that allows us to go further in our deliverables than “classic” institutes:
Nouvelle approche
Une expertise forte de la marque

Work environment Our work environment

As part of our growth, Brain Value has moved into a new office in 2018 which is more spacious and especially more in line with our culture and identity.

Inspiring and communicating offices which coincide well with our way of working, and where we enjoy receiving our clients for workshops.

We are located in the heart of the 10th district, an area we appreciate for its authenticity and dynamism.

Ethics & GDPR Ethics & GDPR

Brain Value is a member of Syntec Etudes and Esomar and implements its recommendations.

We are particularly attentive to confidentiality and the respect of personal data.

Confidentiality:

We work upstream from development of new products, advertising, packaging design, or simply, of new marketing strategies.

The data entrusted by our clients to us is therefore extremely confidential and we treat it as such.

By our ethics and the training provided to our collaborators.

By our commitments and our processes:

The respect of personal data and GDPR

Protection of personal data is a challenge that is at the forefront of the research world. Brain Value complies with the GDPR legislation,

under control and certification of a third party expert with recognised certification (DPO onsulting).

We have particularly implemented the following elements:

Team and Management Team and Management

A team of research experts and marketing consultants

Nicolas Riou Equipe
Paris

Nicolas Riou

Founder & CEO

A graduate of Sciences Po and HEC, Nicolas has had a long-standing career in strategic planning within advertising agencies (Publicis, TBWA, Euro RSCG) before setting up Brain Value in 2003. Passionate about consumers and marketing, he constantly analyses new trends and their implications for brands.

For a long time, Nicolas taught strategic marketing at HEC and IEP Paris. He has written several books about advertising, new male identities, and marketing. In November 2016, he published “The Digital Consumer”, an analysis of the digital transformation, seen through the prism of the consumer.

When he is not at BrainValue, Nicolas recharges his batteries during long horse rides in the beautiful woodlands around Paris.

Nathalie Ternisien

Vice-president & Partner

A graduate from Dauphine and Sciences Po Paris, with 20 years’ experience in international qualitative research, Nathalie is highly specialized in beauty and luxury research. Passionate about beauty across cultures, her business trips are the opportunity to get connected to beauty trends, innovation and female beauty routines.

Trained in creativity techniques, Nathalie has developed an ideas’ generation program that crosses consumer connection, strategic planning and creative divergence, as well as training programmes on the topic of marketing insights. In everyday life and for leisure, Nathalie is inspired by exhibitions (especially the Palais de Tokyo and Fondation Vuitton), social networks (Facebook/Instagram) and the observation of real women in the street… Yes, indeed.

Nathalie Ternisien
Cécile Gorgeon

Cécile Gorgeon

Partner & Co-managing Director

With 20 years’ experience in market research, including 14 years in a strategic marketing consultancy, Cécile has gained a solid expertise that enables her to turn insights into inspiring and actionable recommendations on a wide scope of strategic questions (positioning, innovation, brand portfolio, communication).

During her professional wanderings, Cécile has developed a deep knowledge of sectors such as services, airline transport, health care and beverages (and not just alcoholic ones!). And when she is not working and travelling to the world’s end, Cécile chills out in the South West of France, her adopted region.

Cécile Batho

Co-managing Director

Graduated from IEP Paris School of Communication
After 5 years at Ipsos where she was appointed Research Director, Cécile has joined Brain Value in 2014.
Cécile has developed a strong expertise in various fields (health, automotive, services, leisure…) and supervises international research projects on a regular basis.
Cécile loves exploring people’s behaviours, especially when they seem completely illogical at first. She loves finding ways to better understand them, and in her spare time, she uses this obsession as an excuse to travel the world, discuss the deeper meaning of life with friends, and read, read, read.

Cécile Batho
Safia Hoarau

Safia Hoarau

Administrative and Financial Director

Safia has been part of Brain Value from the beginning, following a variety of experiences within diverse sectors and compagnies of all sizes.
At a crossroads somewhere between finance and human ressources, Safia is particularly fond of figures and people.
Equally concerned by the financial well being of the company as that of her colleagues, Safia spends her time analyzing and optimizing our organisation.
Emotional intelligence, the MBTI, the Agile manifesto, Mind mapping, an array of subjects that Safia is passionate about, all of which confirm that Safia was destined to join Brain Value!

Safia's motto : "Everything happens for a reason!"
Safia’s outlook : "The glass is half full!"
Safia’s symbolic animal: a horse!

Anouc

Anouc

Research Director

Graduate of a master’s degree in sociology, Anouc likes above all to unveil the consumer insights behind the latest beauty trends - from genderless beauty to extra volume conditioners, which help you find your inner-warrior… Interested in entrepreneurship, she enjoys discussing HTML/CSS, startups and the role of women in tech with her fellow geeks.

Edouard

Research Director

With a Master’s Degree in Urban Studies, Edouard is especially interested in assessing how new urban cultures have an impact on consumption behaviors. Fascinated by American culture in all its diversity (literature, cinema, music, sports and even food!), his backpack and camera are never too far away and he’s always ready to travel and quench his thirst of new experiences.

Edouard
Aurélie

Aurélie

Business Unit Director

10 years of experience in qualitative research agencies. Aurelie has been with BrainValue for 3 years and is involved on Luxury, cosmetics and femininity projects. Holds a master in Philosophy (Paris-I Sorbonne) and a master in Marketing Communications (Neoma Business School).
Aurelie is fully experienced in international research and has conducted many Brand Audits in the cosmetics and beauty products segment.
Bilingual (Aurelie has lived and worked for 3 years in the USA)

Astrid

Research Manager

After completing her master degree in Marketing at Grenoble Business School, Astrid joins the marketing consulting firm Numsight. During 5 years, she sharpens her analytical mind on various issues : understanding markets, consumer segmentations, concept testis, product range optimisations…

Astrid
Lauren

Lauren

Head of Quant research

Graduated from ESCP Europe with a Master of Management, Lauren enjoys studying people, their behaviors, their attitudes…and analyzing them. She loves deconstructing and rebuilding every idea and system she encounters to find fresh perspectives. When not working, she spends time cooking and has a great interest in interior design and decoration.

Caroline

Senior Research Executive

Graduated from a Master's degree in Marketing & Business Development with 2 years of experience in automotive customer studies, Caroline, naturally curious, is interested in the study of consumer attitudes and behaviors. What are they doing? How? For what reasons? This is what she’s seeking when she meets them in her daily job. On weekends, Caroline likes to find unusual and trendy coffee shops and who knows, you may cross her path during a frenzied Escape Game!

Caroline
Passions
Hortense

Hortense

Research Director

It’s simply impossible to take the metro with Hortense without revealing your deepest motivations in life, your reasons for buying your latest pair of jeans or without getting a psycho-socio-ethological analysis of the train. Fortunately, as a qualitative researcher, she can explore the world with her tireless, curious eyes and leave you at peace!

Alix

Account Director

A graduate of Science Po Lille and Celsa (Sorbonne), Alix both has Strategic Planning and Qualitative Research experiences (9 years)
Following years at Ipsos France, Alix opened and ran for Brain Value’s US office, in New York. Now back in France, she manages a variety of researches from A to Z, both locally and internationally.
Alix’ specializations include Beauty, FMCG, Luxury and Retail.

Alix
Bibliothèque

Romain

Account Director

With a Master’s degree in contemporary history (Paris 1) and a MBA in communication (ESG Paris), Romain has joined Brain Value, in the Year of our Lord, MMXVIII (2018), after 10 years spent at the service of Ipsos, on a quest to discover the secret of the alchemy of a successful marketing study. Adventurous person, Romain likes as much discovering new music as tasting hoppy craft beverages!

Romain
Paris
Kathleen

Kathleen

Field Manager

Kathleen has 15 years experience in qualitative study coordination in domestic and international projects.
With 9 years experience within qualitative research companies, 6 years as an independent field manager and now as part of Brain Value, Kathleen has worked on many different sectors, including cosmetics, skincare, personal beauty and customer loyalty programs.
English mother tongue. Bilingual in French.

Floriane

Research Executive

She graduated from the CELSA Brand course after two years of preparatory studies in the BL, which revealed her love story for Social and Human Sciences. Since then, she has never stopped cultivating her taste for analysing society, behaviour and consumer psychology...
At work she scours beauty accounts and blogs, but in life she is more likely to get lost in the maze of travel and food blogs and when she can link the two it's even better!

Floriane
Magalie

Magalie

Art Director

Graduate of a Master’s degree in graphic communication, our artistic director is a maniac freed of guidelines. She likes above all to create, discover new visual identities but also the coffee which for her remains her best ally. Magalie is an eternal compulsive purchaser of plants and spends her free time foreseeing a new flowery space within her house.

Benoît

Account Director

10 years of experience in qualitative research, mostly in FMCG and Cosmetic sectors through exploratory approaches, branding, product development and sensory projects. He joined Brain Value in 2019 after 7 years in Kantar Group, in change of L’Oréal account.
When he is not working at BV, Benoît gets his energy back in his native's Landes.

Benoît
Myriam

Myriam

Research Director

After 5 years working for Fnac SA, CCI Paris IDF and Publicis group, Myriam likes numbers and meeting new consumers, that’s why she is now experienced with qualitative and quantitative market research.
When she doesn’t talk about “data” or Rihanna to explain a consumer insight, Myriam goes to the four corners of France or the earth to please her eye (with photography) and her palate (with wine). She is also passionate about nordic detective novels and video games.

Nathalie

Strategic Planner

Nathalie was born driven by curiosity. Led by her thirst of knowledge ever since, she started studying communication, specializing in design branding. Brands challenges and strategic thinking quickly occupied her mind, and her timetable obviously, too. A fan of travelling and baby animals, she is dreaming about her next road trip in Iceland.

Nathalie
Céline

Céline

Research Director

Don’t be fooled by Céline’s discreet appearance, because her determination to take on new marketing challenges is beyond compare. And when she’s not collecting the sharpest & finest consumer insights, she can be found either at an exotic destination, shopping at Zara or competing fiercely in a blind test.

Sandra

Fieldwork Director

Sandra has 15 years experience in qualitative study coordination in domestic and international projects. She has worked on different sectors and subjects, and with her strong experience she accompanies teams all along their projects to facilitate them. Sandra joined Brain Value in June 2017.

Sandra
Passions
Sophie

Sophie

Account Director

With a Master’s degree in marketing, Sophie spent 7 years at Ipsos before joining Brain Value in 2018 to specialize in cosmetic researches. As soon as she has free time, she likes reading books (with her cat on one side and a cup of tea on the other) and if she has more time, she doesn’t hesitate to fly to Tokyo (her heart can’t make up its mind between karaoké and Japanese gardens).

Salomé

Research Executive

Recently graduated from Sciences Po’s Marketing & Research master degree, Salomé strongly believes in one simple thing : Humans. Following a year within the CMI department of La Roche- Posay, she takes the decision to become a qualitativiste at Brain Value and joins the team in October 2019. Literally in love with food, she loves to bake for her colleagues and never say no to any king of tips dealing with « gastronomie ». Her secret dream is to drop everything to perform in a Broadway Musical !

Salomé
Barbara

Barbara

Research Manager

Barbara was introduced to marketing research by the media world. During her 4 years at Think-Out, she forged her experience as a consultant and qualitative researcher in the media and entertainment industries, but also with actors in the luxury, beauty and services sectors where she worked on brand, content and communication issues. She is graduated from CELSA, Paris Sorbonne where she studied marketing, communication and media management. She joined Brain Value in the beauty and luxury division in February 2020.

Mélisande

Research Director

Graduated from CELSA, Sorbonne, Mélisande cut her teeth at MSM then updated her skills at Ipsos before joining Brain Value. Passionate about brands, she also loves her plants to which she gave names and works actively to try and test all the best wine bars in Paris.

Mélisande
Ellie

Ellie

Senior Research Manager

Graduated from the University of Edinburgh with an MA in French and Spanish, Ellie has also spent time living and working abroad. Notably she worked for Coca Cola in Mexico and for SABMiller in Peru. 
Ellie previously worked for Flamingo in London where she worked across a diverse range of categories. Her areas of specialism include ethnographic research methodologies, brand positioning and creative development. Her areas of specialism include beauty, style and fitness having worked extensively with adidas, Chanel and L’Oréal. 

Madeline

Strategic Planner

Gratuated from CELSA, Paris Sorbonne, she sharpens her literary skills during an internship in press relations at Editions Larousse and an experience at the R&D department of the Institut de la qualité de l'expression.
She specializes in strategic planning during her final internship at Extreme agency. There, she developed her knowledge of brands, both in packaging design, social media activation and advertising.
Passionate about this profession, she joined Aurélie Plessier's team at Brainvalue's strategic planning in October 2019.

Madeline
Smiley

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Paul

Paul

Research Manager

Graduated in social and political sciences, Paul switched from public policy analysis to marketing through the public sector and Publicis Group, enhancing his research skills on very various topics. Fluent in both qualitative and quantitative methodologies, Paul joined Brain Value in 2020 and specialized in hybrid methodologies. He worked for different categories, especially services, health, beauty and food. When he is not working, Paul just takes his backpack et travels to places where hiking is the most enchanting.

Toits de Paris