The collaborative economy, social networks, new usages of cell phones, the reinvention of the act of purchasing… the digital revolution is shaping a new generation of consumers.
The way they get information about brands, their purchasing pathways, their levels of demands, and their uses are changing, and nothing will be the same again. This work, published in November 2016, analyses key insights and new consumption practices. It identifies new marketing approaches so as to involve and seduce digital consumers.
In synergy with the themes covered in this publication, BrainValue offers research dedicated to the topic: “The Observatory of the Digital Consumer”
A mine of insights so as to understand new consumption practices and improve the consumer relevance of your marketing.
An observatory that can be extended through consulting into a digital transformation of your marketing.