International

International

Our projects cover more than 30 countries

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International Our international presence

Brain value disseminates its studies in more than 30 countries.

Brain Value is the specialist of International research which represents 70% of its activity. We work in more than 30 countries by relying on a solid network of local partners.

In this development context, we have established 2 subsidiaries in our clients’ most strategic markets: China and the United States.

International research with Brain Value

Our mission is to help our clients position the consumer at the heart of their strategies, within all the markets they operate. To this end, we have developed a specific approach for international studies

Teams trained
to inter-culturalism:

Consumers evolve in a culture which influences their way of thinking, living, consuming and their relationship to brands.

It conditions the way we communicate with consumers, depending on the country in which they live, and impacts the insights we gather: a number are directly rooted into their cultural context.

For better efficiency with interlocutors of different cultures, and a good understanding of the cultural contexts in which

These skills enable us to enrich our analyses of cultural data.

This also leads us to differentiating our discussion guides to adapt them to local cultural contexts (e.g. we don’t question a Chinese individual as we wouldan American).

CHINA Brain Value China

China keeps all its promises thanks to sustained growth. Chinese people’s commitment to the world of consumption, their purchasing power et their taste for brands, has often made China a key market for our clients.

No-one better understands the Chinese consumer than the Chinese themselves: for that reason, Brain Value has implemented a 100% Chinese team, creating a bridge between our clients, often occidental, and the Chinese consumer.
Trained with our approaches, our team offers all types of research

(explorations, concept testing, advertising testing, brand overview, segmentation…).

Our team moderates strategic workshops by reuniting local marketing branches and international teams.

Brain Value China develops between 30 and 40 research studies per year in China, in numerous categories — relating either to a Chinese phase within international studies, or local research alongside international or Chinese clients.

Our objective is to be as close as possible to the Chinese consumer and his or her culture, in order to identify the best insights on the market for our clients.

The idea is also to understand Chinese trends and cultural shifts, and the marketing implications, which is why we create trend books.

Example trend books include:

Our offices


Located in the business centre of Shanghai, near Jingan Temple, Brain Value’s offices are equipped with a focus group and workshop room.

Team and Management


Caroline Law

Brain Value China

Managing Director
Prior to joining Brain Value China in 2019, Caroline has spent over 15 years with Millward Brown Firefly and Kantar Qualitative in Shanghai and Hong Kong. She has a specialization in consumer lifestyle-related categories including beauty, fashion, luxury, alcohol hotel & tourism, consumer electronics. Apart from that she also has worked across a wide spectrum of categories including FMCG, F&B, banking & finance, healthcare etc.
She has led a wide-ranging research in Greater China, Asia Pacific, Middle East, Europe, Latin America. Her understanding of Chinese and Western cultures informs her research at global and local perspectives. She has successfully helped international clients to enter, sustain & grow in China as well as supporting local clients to go global.

Our team


Brain Value China is positioned as a « boutique « agency, which means having the leitmotiv to provide a personalized service to its clients. All the team (all from Chinese nationality), is trained to understand the Chinese consumer and its drivers.


Jo WU

Office Assistant

Jo has worked in the hotel and restaurant business for more than a decade, she is especially familiar with service sequence and in front operation, therefore she has a strong experience in the hospitality field. She has an overseas cross training background from when she worked at The Peninsula Hotel, and served as a butler; she received very positive feedback from her customers. She finds her current job challenging and fun, and hopes to learn a lot from it. 

Summer WANG

Research Director

Summer started her qualitative research career in 2014 in her previous stint with WisdomAsia (2014-2016)
Since the start of her career Summer combines extensive project experiences and category knowledge,  she is recognized as a champion of beauty and make-up research by many beauty clients.  
She is also an expert in youth studies applying new methodologies such as online forum discussion. 

Shawn Yang

Senior research Executive

In the past 3.5 years, he has worked on market research projects of various categories covering automobile, healthcare, banking, beauty, jewelry, tourism, hospitality, banking, household appliances, etc., as a translator as well as a qualitative researcher.

Caroline Law

Managing Director

Prior to joining Brain Value China in 2019, Caroline has spent over 15 years with Millward Brown Firefly and Kantar Qualitative in Shanghai and Hong Kong. She has a specialization in consumer lifestyle-related categories including beauty, fashion, luxury, alcohol hotel & tourism, consumer electronics. Apart from that she also has worked across a wide spectrum of categories including FMCG, F&B, banking & finance, healthcare etc.
She has led a wide-ranging research in Greater China, Asia Pacific, Middle East, Europe, Latin America. Her understanding of Chinese and Western cultures informs her research at global and local perspectives. She has successfully helped international clients to enter, sustain & grow in China as well as supporting local clients to go global

Andrea Siow

Senior Research Manager

Andrea started her career in qualitative research upon graduating with a Psychology degree in 2014 from Fudan University. Since then, she has worked with a wide range of brands and industry throughout her career, discovering her fascination in the rapid changes of luxury and beauty industry. She has worked with brands such as La Prairie, Cartier, Burberry, Shangri-La, YSL, and Lancôme.
A third culture child as a result of her parents’ wanderous spirit, she herself has developed a curious mind for exploration of humanities and cultures.

USA Brain Value USA

The United-States represents a strategic market for our clients and is exciting to analyse. We accompany brands in their understanding of the American consumer in order to seize the most relevant insights.

Whether it relates to an American phase of a more global research study or local research studies, we are present in the United-States since 2015 and accomplish more than 30 research studies a year.

Our team is managed by Anna-Lisa Baskmaty Rodrigues and relies on many external resources (moderators, facilities, recruitment).

Team and Management


Alexandra CARROLL

Managing Director, US

With over 16 years of qualitative experience, Alex is a strategist, storyteller and innovator. Alex cornes to Brain Value from Kantar, where she led the Hu man I nsight practice for the Consulting Division in the US.
Alex's experience in quai spans the conventional - such as focus groups, 1 Dis and online communities - to more immersive, narrative-driven approaches such as scrap booking, playdate ethnographies with children, workshop and consumer-expert- client ideation sessions.
Alex holds a BA from Williams College and an MA from the University of Chicago. She is an accredited Uni lever moderator and research lead.


Jaimee Pierce

Fieldwork Manager

With 5 years of experience managing complex qualitative research studies in the automotive, finance, communications, luxury and packaged goods spaces, Jaimee is adept at fieldwork management, project set up and support.  She is also a skilled qualitative interviewer with a natural ability to connect with people and get them to open up to her. She holds a B.A. in Public Relations from Texas State University.

Sarah Alaoui

Research Director

For the past nine years, Sarah has been uncovering insights and helping brands identify and gain a unique, relevant place in people’s mind. Utilizing Design Thinking and Ethnographic methods, she has conducted impactful research, developed scalable strategies and tested solutions across all sectors. Coming from a North African heritage, she is fluent in Arabic and French. She holds an MA in Anthropology from Columbia University and a Certificate in UX Research & Design from Pratt Institute.

Louisa JELACO

Senior Research Executive

Extensive experience with North American clients across a variety of categories (education, technology, healthcare, specialty food, B2B, etc.). Previously working at Hanover Research (Washington, D.C.), she led both primary and secondary qualitative research projects. Experienced in cutting-edge qualitative methodologies such as bulletin board discussion groups, virtual focus groups, document reviews, etc. She graduated from Colgate University with a Bachelor’s degree in Political Science. She holds a certificate in the Protection of Human Subjects from the National Institutes of Health in Washington, D.C.

Kathleen

Fieldwork Manager

Kathleen has 15 years experience in qualitative study coordination in domestic and international projects.
With 9 years experience within qualitative research companies, 6 years as an independent field manager and now as part of Brain Value, Kathleen has worked on many different sectors, including cosmetics, skincare, personal beauty and customer loyalty programs.
English mother tongue. Bilingual in French.

Louisa JELACO

Senior Research Executive

Extensive experience with North American clients across a variety of categories (education, technology, healthcare, specialty food, B2B, etc.). Previously working at Hanover Research (Washington, D.C.), she led both primary and secondary qualitative research projects. Experienced in cutting-edge qualitative methodologies such as bulletin board discussion groups, virtual focus groups, document reviews, etc. She graduated from Colgate University with a Bachelor’s degree in Political Science. She holds a certificate in the Protection of Human Subjects from the National Institutes of Health in Washington, D.C.

Kathleen

Fieldwork Manager

Kathleen has 15 years experience in qualitative study coordination in domestic and international projects.
With 9 years experience within qualitative research companies, 6 years as an independent field manager and now as part of Brain Value, Kathleen has worked on many different sectors, including cosmetics, skincare, personal beauty and customer loyalty programs.
English mother tongue. Bilingual in French.