Consumers evolve in a culture which influences their way of thinking, living, consuming and their relationship to brands.
It conditions the way we communicate with consumers, depending on the country in which they live, and impacts the insights we gather: a number are directly rooted into their cultural context.
For better efficiency with interlocutors of different cultures, and a good understanding of the cultural contexts in which
These skills enable us to enrich our analyses of cultural data.
This also leads us to differentiating our discussion guides to adapt them to local cultural contexts (e.g. we don’t question a Chinese individual as we wouldan American).
Brain Value China
China keeps all its promises thanks to sustained growth. Chinese people’s commitment to the world of consumption, their purchasing power et their taste for brands, has often made China a key market for our clients.
No-one better understands the Chinese consumer than the Chinese themselves: for that reason, Brain Value has implemented a 100% Chinese team, creating a bridge between our clients, often occidental, and the Chinese consumer.
Trained with our approaches, our team offers all types of research
(explorations, concept testing, advertising testing, brand overview, segmentation…).
Our team moderates strategic workshops by reuniting local marketing branches and international teams.
Brain Value China develops between 30 and 40 research studies per year in China, in numerous categories — relating either to a Chinese phase within international studies, or local research alongside international or Chinese clients.
Brain Value USA
The United-States represents a strategic market for our clients and is exciting to analyse. We accompany brands in their understanding of the American consumer in order to seize the most relevant insights.
Whether it relates to an American phase of a more global research study or local research studies, we are present in the United-States since 2015 and accomplish more than 30 research studies a year.
Our team is managed by Anna-Lisa Baskmaty Rodrigues and relies on many external resources (moderators, facilities, recruitment).