From the consumer exploration to the positioning validation

The briefing The briefing

Schweppes is brand everyone knows and which has always managed to keep its singularity and premium character, as well as its very particular place in consumers’ hearts.

The challenge of this project: help Schweppes to redefine and refine its positioning on the European market and probe its strategic target, so as to strengthen its position and set up a winning strategy among today’s adults.

"All my thanks to the Brain Value team for its energy, professionalism and unfailing support throughout this project of a great strategic importance for the Schweppes brand in Europe. The Brain Value teams put into action a full, complex methodology on 5 markets and delivered the right insights and strategic inputs to help us clearly redefine the brand’s strategic target and more precisely set its strategic positioning. A collaboration that was intense, enjoyable and fruitful!!!”

Tanneguy Desmarest
Marketing manager

Our approach Our approach

A hybrid approach was used by Brain Value, combining study device and strategic planning

Results results

outstanding results